Consulting
Debugging Your Engineers
You're spending real money on engineering and not seeing results. Standups happen, sprints close, but progress feels glacial. I help CEOs and founders understand what's actually going on—whether it's team dynamics, broken processes, technical debt, or simply the wrong people in the wrong seats. Sometimes you need an outsider who speaks engineer and executive to diagnose the real problem.
Joe was my Founder for 10 years. He has a unique skill set where he is both an expert software and product architect, knows how to hire and manage excellent people, and has a very sharp business mind. I've been building internet businesses for 24 years now and Joe is among the very best that I've had the pleasure of working with.
Web Application Performance
Taking TeePublic from 0 to 50+ million page views per month, I've learned a lot about how to build performant web applications. I can help you build a fast, scalable, and reliable web application.
When Exposure.co hit scaling challenges, Joe quickly diagnosed a few resource hogs that, after two hours of work and a zero-risk deployment, reduced our server load by 200% while improving page responsiveness by ten-fold or more. Our site is now more performant, cheaper to run, and more reliable. Highly recommended.
Marketplace Strategy and Operations
Marketplaces are hard and sustaining them harder. Having gone zero to one with the largest print-on-demand marketplace for independent artists, I can help you build and grow your marketplace.
Joe has a deep understanding of how to run a marketplace, using the phrase 'tend the garden' to create a vision and roadmap for building a marketplace with compelling content. He thinks strategically about marketplaces and how to acquire, curate, and activate content with great success, not just from a website perspective but from a product catalog marketing perspective. He was instrumental is engineering a feed health and monitoring program for close to 1 billion SKUs. Joe is a fantastic thinking partner, especially when it comes to brand-as-product. He was instrumental in guiding TeePublic to think about the brand as more than a visual identity but as a product that delivers the right message to the target customer.